AI for innovators, formulators, and scientists creating real products for real people.

Giuseppe is NotCo's proprietary and patented AI system to create novel real-world products. Explore our suite of AI tools to accelerate concept generation, formulation design, and process optimization for your own organization. 


Learn how to win on your next product with NotCo AI technology at your fingertips.

  • Concept Quant

    For marketing and innnovation teams, Concept Quant identifies white spaces through social media listening and generates product concepts specific to your brand value and audience segments. Try now for free. 

  • formulate·OS

    formulateOS automates common R&D formulation tasks: brief pain point identification, ingredient identification, competitor analysis, and regulatory review. See how your team can reduce time through the AI-driven development.

  • Synthesis

    Ready to hit the bench? Reduce your trial and error by up to 10x and embed an AI data scientist within your R&D team to quickly optimize your formulation or process against your business critical constraints. 

The First End-to-End Product Development Platform

NotCo pioneered the world's first end-to-end AI platform to develop novel product concepts from ideation all the way to scale up.

Built for more than the CPG Food Industry

Giuseppe was designed in a modular fashion, allowing non-food industries to take advantage of specific AI modules. 

  • Marketing and Innovation

    Marketing & Innovation at CPGs, Retailers, Private Labels

    Identify white spaces to create your next product via Concept Quant for cosmetics, personal care, and other retail products. 

  • Product Development

    Food Scientist & Product Developers in Food Manufacturing

    Streamline product development by jointly utilizing formulateOS and Synthesis to identify ingredients and optimize formulations against cost constraints.

  • Science & Engineering

    Engineers in Synthetic Biology, Materials, or Biopharma

    Get automated insights on expensive bench or pilot trials through Synthesis automated reporting capabilities and reduce the complexity of the next round of your experimentation.

Concept Quant. Your next succesful brand at your fingertips.

Will your next big idea come from a 12 person focus group or from the power of AI? See how Concept Quant connects your brand to generate products that deeply resonate with your new or existing customers. 

  • Tailored to brand imaging and values
  • Pre-defined segments identified by NotCo AI
  • Bring your own data to customize for your segments

formulateOS. Derisk and accelerate your next product development cycle.

FormulateOS automates common R&D formulation tasks: brief pain point identification, ingredient identification, competitor analysis, and regulatory review. See how your team can reduce time through the AI-driven development.

Synthesis. Your AI data scientist at a fraction of the cost.

NotCo built Synthesis to eliminate the need of staffing data scientists on every R&D project -- whether at bench, pilot, or scale. Synthesis allows scientists and engineers to automatically analyze messy trial data and provide AI-enabled experimentation guidance to reduce trial and error at 10x.

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